Meet the grower

The marketing team behind Magical Hydrangeas

Magical Hydrangea, the longest-flowering hydrangea. Behind these exceptional plants is a dedicated marketing and sales team committed to making Magical Hydrangea visible and beloved across Europe. From unique in-store activations at garden centers to inspiring consumer campaigns, our team ensures that Magical Hydrangea remains top of mind for consumers, retailers, and trade partners.

Collaboration with growers

Our strength lies in collaboration. With a network of passionate international growers, we form a strong collective that proudly represents the Magical Hydrangea brand. Annually, we jointly develop a comprehensive marketing activity plan—from in-store activations like the Magical Express to stylish packaging, photography, trade fair participations, e-commerce, and social media. In this way, we continue to build brand awareness and visibility throughout Europe.

Introducing: team Magical Hydrangea

Behind the scenes is a close-knit team that combines strategy and creativity:
•    Matthieu Eveleens – breeder
•    Wouter den Hollander – sales (Kolster)
•    Marieke Overzier – brand manager
•    Marleen van Arendonk – relationship manager
•    Lisa van der Werf – marketing assistant and office manager
Together, we let the passion behind the Magical Hydrangea bloom—in gardens, on balconies, and in living rooms across Europe.
Would you like to know more about our work or collaborate? Feel free to contact us.