Magical merchandise
Let's colour your shopfloor
Garden glove with unique design
The introduction of the new Magical merchandise line took place during the autumn fair of Plantarium | GROEN-Direkt 2024 in Boskoop – stand no. J1.126. Magical Hydrangea, known for its resilient, color-changing hydrangeas for both garden and indoor use, has designed a unique print for the development of its new merchandise line. This was created using the cyanotype technique, a distinctive photographic process applied with real Magical leaf and flower parts.
The power of in-store activation
An in-store activation is a powerful marketing strategy aimed at capturing the attention of consumers and persuading them to (extra) purchase a Magical Hydrangea plant. The importance of an in-store activation cannot be underestimated, as it plays a crucial role in increasing sales and improving the customer experience.
Magical Hydrangea is happy to support additional sales on the shop floor through the use of:
- The Magical Express (which results in an average sales increase of 33.6%)
- Activations with merchandise actions. For example, pruning shears, which resulted in a 46% increase in sales.
For more success stories, contact Marleen van Arendonk, Brand Manager Magical Hydrangea: marleen@magicalhydrangea.com
The contest
Come up with a fun shopper activation and win 50 sets of the brand-new Magical gloves. A perfect activation to boost your sales. Fill in the form below and share your unique idea!
Contest rules:
- Each garden center may participate once with one idea.
- The contest starts on August 21, 2024, and ends on February 1, 2025.
- The winner will be determined based on the submitted description of the activation.
- Magical Hydrangea will contact the winner by email after the contest ends.
- The prize is valued at €275.